Moderating effects of digital orientation on the relationship between job and work design amongst small and medium enterprises performance in Kaduna metropolis

Abstract

Examining effect of job and work design on small and medium-sized enterprises (SMEs) performance in Kaduna Metropolis, with an emphasis on the moderating effects of digital orientation, is the study's goal and objective. The study employed a survey research design. A proportionate stratified random sample technique was used, cross-sectional data from the primary source were gathered using a verified and dependable questionnaire. Data collected from 401 out of 11,187 SMEs in the local government areas of Kaduna North, Kaduna South, Chikun, and Igabi, Kaduna State were run and analysed using the technique known as partial least square structural equation modelling, or PLS-SEM. The study's findings showed that the performance of SMEs and job and work design have a favourable and significant relationship. Additionally, the relationship between SMEs' performance and job and work design was moderated by digital orientation. Based on the results of the study, digital orientation is essential to improving the performance of SMEs in Kaduna Metropolis. Thus, the study suggests among others that, SMEs should make employee roles clear. This is because, the more clearly defined employee's role, the more satisfied they will be, and the more successful the SMEs would be.