Moderating effects of digital orientation on the relationship between training and development and small and medium enterprises performance in Kaduna metropolis

Abstract

This study became necessary because SMEs, particularly in Kaduna metropolis, are performing at a low level. This is further supported by the fact that, in Nigeria, SMEs only contribute 48% of GDP, a low percentage when compared to 60%, 80%, and 70% of GDP in Ghana, Egypt, and Zambia, respectively. This study therefore, examined the moderating effects of digital orientation on the relationship between training and development and small and medium enterprises performance in Kaduna metropolis. A survey and a quantitative design were employed for the study. Primary data was gathered via a self administered questionnaire, and respondents were selected using a proportionate stratified random sampling technique. Data was gathered from sample of 401 from a total population of 11,187 SMEs in the Kaduna State local government areas of Kaduna North, Kaduna South, Chikun, and Igabi. To evaluate the collected data, Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3 was utilized. Based on the results, it was found that SMEs' performance is significantly improved by training and development. Also, it was discovered that training and development, and performance relationships was significantly moderated by digital orientation. According to these results, the study suggested that SMEs should initiate the practice by arranging (symposiums, seminars, and workshops) to bring in successful experts. These combined efforts will not only improve workers performance but also allow a business to operate to their optimum level.