Effect of market and entrepreneurial orientation on performance of public enterprises in Bauchi state, Nigeria

Abstract

This study examined the effect of market and entrepreneurial orientation on performance of public enterprises in Bauchi State, Nigeria. The study adopted a survey research design, the structured questionnaire was used as instrument for data collection. The questionnaire was administered to 103 management staff of public enterprises in Bauchi state. The data collected was statistically treated and analyzed using multiple regression. The findings of the study revealed that market orientation and entrepreneurial orientation had significant effect on performance of public enterprises in Bauchi State, Nigeria. By implication, poor or non-performance of the public enterprise in Bauchi state which as a result many public enterprises in the state ceased operation can be ameliorated and boosted the performance of public enterprises in the State through market and entrepreneurial orientation. This study therefore, recommend that Bauchi state government should liaise with professions in the field of strategic
management to organize a seminars and workshop on regular basis to the management staff of public enterprises in the state on market and entrepreneurial orientation. Specifically, understanding and meeting customers’ needs and desires, proactiveness and innovativeness, using new technology and innovation to produce, improve or develop a product and services as these will help in improving the performance of public enterprises in the state.