Knowledge creativity as revival tool for moribund companies in developing countries

Abstract

This study focuses on knowledge creativity as a revival tool for moribund companies in developing economies. The choice of this research was borne out of the genuine desire and quest to bridge the gap in unemployment and high rate of moribund companies in the region. Two research questions were formed and corresponding hypotheses formulated. A survey research
design were used in this study and through stratified random sampling with a population of 135 participants, 100 respondents were selected among employees working with the NEFRADAY Nigeria Limited, OKIN BISCUIT NIGERIA LIMITED and OFFA CARPET respectively. A questionnaire containing four sections was used in this study. This paper, argues that knowledge creativity will equip entrepreneurs and business Managers with knowledge creativity as tool for reviving moribund companies in developing nations. This paper recommended that entrepreneurs, Managers should train a successor when they are alive and also employ
competent hands to manage the venture. Creativity expert should be employed in all the moribund companies in developing countries to revitalize all the dying companies in the region considering the role they play in nation building.