Empirical Study on Corporate Image and Customers’ Acceptance of Islamic Micro Finance in Kano State Nigeria: The Moderating Effect of Religiosity

Authors

  • Surajo Yakubu Musa Islamic Business School Universiti Utara Malaysia (UUM) 06010 Sintok, Malaysia
  • Asmadi Naim Mohamed Islamic Business School Universiti Utara Malaysia (UUM) 06010 Sintok, Malaysia
  • Rosemaliza Ab Rashid Islamic Business School Universiti Utara Malaysia (UUM) 06010 Sintok, Malaysia

Keywords:

customers’ acceptance of Islamic micro finance, corporate image, religiosity, Conceptual framework

Abstract

The main aim of this study is to offer model of explaining the corporate image and customer acceptance of Islamic micro finance with religiosity as moderating variable. Most organization and individual can benefit by using this study, these includes: students, corporate bodies and financial institutions. The research will also serve as direction to many investors in investing their money in Islamic micro finance so that to maximize profit and avoid dealing with forbidden product in Islamic business. Central Bank of Nigeria and other agencies of the government and parastatal such as Stock Exchange Commission, Financial Institution many other benefit from the product of the study. Thus, the research result will be of significant to sponsors, business group and financial organizations, that will expand and gain improvement in their daily operation and help to classify suitable factors of Islamic micro finance as corporate image measured in this exploration as the construct that could order Islamic micro finance acceptability in Kano State, Nigeria.

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Published

2019-12-31

How to Cite

Musa , S. Y., Mohamed, A. . N., & Ab Rashid , R. (2019). Empirical Study on Corporate Image and Customers’ Acceptance of Islamic Micro Finance in Kano State Nigeria: The Moderating Effect of Religiosity. International Journal of Intellectual Discourse, 2(2). Retrieved from https://ijidjournal.org/index.php/ijid/article/view/695

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Articles