Exploring the role of social media in agricultural practices among rice farmers: Evidence from Kaduna State, Nigeria

Abstract

This study examines the role of social media in enhancing agricultural practices among rice farmers in Kaduna State, Nigeria. The research reveals that social media platforms, particularly Facebook and WhatsApp, are widely used among farmers for sharing agricultural information, leading to improved farming practices. Descriptive survey was employed to collect data from 357 registered members of Rice Farmer’s Association of Nigeria. Key findings indicate that social media has significantly increased access to timely and relevant agricultural knowledge, facilitated peer-to-peer learning, and reduced the reliance on
traditional extension services. Farmers perceive several benefits, including faster dissemination of information, increased collaboration, and improved decision-making. However, challenges such as poor internet connectivity, high data costs, and concerns over misinformation were also identified. The study recommends improving digital infrastructure and offering targeted digital literacy programs to maximize the benefits of social media for agricultural development.