Impact of information and communication technology on broadcast media: A study of broadcasting corporation of Oyo state, Orita Basorun, Ibadan

Abstract

This study examines the impact of ICT on broadcast media in Broadcasting Corporation of Oyo State, Oyo State (BCOS), Nigeria. The study adopted Technological Determinism theory as it relates to ICT and broadcasting media. Descriptive research design was used with the sample size of 118 who were employees of BCOS, Ibadan. The primary source of data which is questionnaire was used to collect information needed for the study. The findings of the study revealed that ICT is being adopted in Corporate stations and ICT is being used for all the activities of the corporation. The result of the study disclosed that the use of ICT made
collection of information easier in broadcasting corporation and allowed the corporation to get first-hand information from direct sources. The study revealed that the major challenge hindering the effective use of ICT in BCOS, Ibadan were inadequate finance on ICT equipment, epileptic power supply and expensiveness of ICT equipment. The study concluded that ICT influence the news broadcasting in the corporation which has increase the advertisement level of the corporation as this will enhance better performance of the corporation.