Corporate social responsibility and corona virus management: A moderating effect of organising and leading

Abstract

The objective of this study is to analyse corporate social responsibility and corona virus management: An empirical perspective on corporate Nigeria. The study used Abraham Maslow's hierarchy of needs theory, stakeholder theory, and corporate social responsibility literature to investigate how businesses responded to the COVID-19 pandemic by implementing CSR initiatives to help vital stakeholders such as employees, customers, communities, and society as a whole. The research is based on cross-sectional survey and three (3) hypotheses were formulated in null form. The population of this study is eighty-four (84) respondents randomly selected from five companies in Akwa Ibom State. Linear and multiple regressions were used to analyse the data using SPSS 25.0 version software. The result of the study showed there exists a positive and significant influence of corporate social responsibility on corona virus management with equally positive and significant moderating effect of organising and leading. This indicates that business actions have both social and financial repercussions. Therefore, corporations must establish their social responsibility policies and manage them accordingly, taking into consideration external pressures in the sense that they may be claimed to promote the welfare of society as a whole. This study concludes that the way businesses handle their social responsibilities has an impact on their public image, likewise their ability to recruit and retain capable and devoted personnel.