Societal norms and desire for independence as determinants of entrepreneurial intention among National Diploma Accountancy students in North-Eastern Nigeria.

Abstract

The study examined Societal Norms and Desire for Independence as determinant of Entrepreneurial Intention among National Diploma students in Accountancy in NorthEastern Nigeria. The study was guided by two objectives, with corresponding research
questions and null hypotheses. Relevant literature related to the study was reviewed. The design for the study was descriptive survey. The population of the study comprised 24,625 National Diploma II students of Schools of Business studies of all the Polytechnics in North-Eastern Nigeria. The researcher sampled 379 subjects using proportionate random sampling technique. The instrument for data collection was adaptation from the existing instruments. The instrument was validated by 4 experts. The instrument was tested and reliability coefficient of 0.80 was obtained. The research questions were answered using descriptive statistics (mean and standard deviation) while the hypotheses were tested using regression analysis. The study revealed that Societal norms; has to a moderate extent influenced students’ entrepreneurial intention. Desire for independence; has large extent influence on students’ entrepreneurial intention. Based on the results, it was recommended, that Stakeholders like community leaders, Parents, government, NonGovernmental Organization, and scholars should create public awareness programmes that will help to promote societal norms, values, and beliefs that encourage business creations; The students should be encouraged to embrace entrepreneurship education or training in order for them to become self-reliant and wealth creators.