A conceptual framework on antecedents of corporate reputation

Abstract

This paper reviewed major related issues to corporate reputation like corporate social responsibility initiatives (philanthropic and legal) and organisational commitment. Corporate social responsibility entails all forms of philanthropic activities performed by an organisation towards its stakeholders having legitimate claims to get legitimacy and increase in corporate reputation. Corporate reputation is formed by financial performance, stakeholder’s satisfaction, trust in the sight of all stakeholders, fulfilment of all social responsibilities, and proper stakeholder engagement. Organisational commitment shows the level of dedication given to the organisation by both internal and external stakeholders to achieve attainment of increase in corporate reputation. The overall assessment of organisational achievement given by stakeholders represents the corporate reputation. A research framework has been made on relating csr with organisational commitment, then the effects of the relationship leads to increase in corporate reputation. Major studies were reviewed to show how all the two forms of csr influences organisational commitment. Therefore, when there is organisational commitment, corporate reputation is expected to increase.