Aminu, Suleiman Garba, and Mukhtar Shehu Aliyu. “Brand Orientation and Small and Medium-Sized Enterprises Performance in Bauchi Metropolis”. International Journal of Intellectual Discourse 7, no. 1 (March 31, 2024): 76–88. Accessed November 21, 2024. https://ijidjournal.org/index.php/ijid/article/view/487.