Ugboh, Henrietta, Sunday Adebisi, and Olufemi Aladejebi. 2026. “An Application of Corporate Entrepreneurship Concepts, Models and Theories in Driving Innovation in a Contemporary Nigerian Firm: A Study of Guinness Nigeria Plc, a Diageo Firm”. International Journal of Intellectual Discourse 9 (1). https://ijidjournal.org/index.php/ijid/article/view/1051.