Abubakar , Y. S., Sadiq , A. S., & Abdulrazaq, . A. . M. (2026). Moderating effect of Entrepreneurial Orientation on the Relationship between Strategic Marketing Innovation and Sustainable Competitive Advantage of SMEs in Northwest Nigeria . International Journal of Intellectual Discourse, 9(3). Retrieved from https://ijidjournal.org/index.php/ijid/article/view/1201